Renewal briefings
A quarterly sitting to reread first and second renewals after a price change, a new SKU, or a win-back campaign.
Kuala Lumpur · app subscription analytics
Paper on the table, not a wall of charts
Toolkit Studio reads subscription analytics for app publishers who need a calm second pair of eyes on churn, trials, and renewals — then writes a briefing the finance lead and the product lead can both sit with.
What we actually sit with
Publishers in the Klang Valley often arrive with a store console open and a feeling that paid subscribers are “softer than last year.” We do not replace your analyst. We reconstruct how trials start, how billing retries behave, and which cohorts actually paid after the introductory price ended.
Most sittings begin with App Store and Play payout files, plus whatever subscriber table you already keep. We mark the days that matter: first charge, first renewal, grace expiry, refund, and win-back. The briefing that follows is written in ordinary sentences. If a number cannot be tied to a billing event, it does not make the front page.
The studio works in English. Meetings happen at Level 9, 45 Placeholder Street, or by scheduled video when the founder is travelling. We take a small number of concurrent reviews so the same two people who opened your files are the ones who present them.
Engagements people book
Subscription health review
A two- to three-week reading of paid cohorts, refunds, and first renewals, delivered as a written briefing for founders and finance.
Trial conversion study
A focused reading of how free trials become first charges, including the days people cancel and the copy they saw.
From a recent briefing
“They spent the first morning reconstructing our trial windows from store invoices, not from the export we thought was clean. That single correction changed how we talked about week-two drop-off.”
How a review week feels
We work from Level 9 in Kuala Lumpur or over a scheduled video sitting. You send subscriber extracts, store payout reports, and the current paywall copy. We return a written briefing: cohort charts on paper terms, the questions your board will still ask, and a short list of experiments worth running next quarter — not a catalogue of every metric that exists.