The two people who still open the payout file

Toolkit Studio is a two-principal practice. Nadia Rahman spent years reconciling Apple and Google payout CSVs for a Malaysian education app that ran annual and monthly SKUs in the same catalogue. Farid Ismail came from a finance seat at a regional publisher, where board packs kept treating “subscribers” as a single stock even when half were still in a seven-day trial.

They share a room on Level 9. The lavender walls and quiet hours are deliberate: subscription files punish haste. A wrongly labelled refund week can make a healthy annual plan look like it is dying.

We work in English with Malaysian publishers first, and with Singaporean and Indonesian teams when the billing events can be explained without a translator in the room. We do not claim store certifications we do not hold. What we hold is a habit: name the billing event, then name the cohort, then write the sentence a non-analyst can repeat.

Values that actually show up in a sitting: we will stop a review if the extract cannot support a first-renewal rate; we will say when festive promotions, not product quality, moved trial volume; we will not pad a briefing to look thicker than the evidence.