Seven days versus fourteen, without a sermon

Publishers ask which trial is “better.” The honest answer is which one produced a first charge after you ignore weeks you already know were festive or ad-spiked.

A fourteen-day trial that cancels on day thirteen is a different animal from a seven-day trial that never opened the app. We plot cancel day, not a morality tale about attention spans. If your paywall copy changed mid-trial, that week is a third animal and should not sit in the same bar.

Bring both trial lengths’ extracts to a study if you ran them. Mixing them because the SKU name stayed the same is how a memo lies politely.