Study memo + one sitting · Kuala Lumpur or scheduled video
Trial conversion study
A focused reading of how free trials become first charges, including the days people cancel and the copy they saw.
Price basis: From RM 6,400 per study · Typical span: Ten working days
This sitting exists when the health review already told you that first charges, not later renewals, are the leak. We line up trial starts against cancel dates, store billing retries, and the paywall wording that was live that week.
You receive a short memo: conversion by trial length, by intro price, and by acquisition week. We call out festive weeks in Malaysia — school holidays, Raya, year-end sales — because they routinely inflate trial starts that never intend to pay.
Not included: running the trial itself, buying ads, or changing store listing screenshots. If you want those moved, hire the people who ship the app; we only interpret the charges that followed.